How to market to your target audience..

The easiest way to market a film to its audience is to pick the perfect time within a year to release it. The best time to release a horror film is october as october is the month that holds halloween and so the audience will be in the mood to watch a horror film them relates to the same sort of mood.

To market the film 'saw 3' they created a whole musical evening inspired by the soundtrack of the film. It featured bands such as Helmet and The Smashup. Shawnee Smith, who starred in all three saw films was part of the show along with appearances from other cast members. There was also a saw museum created for the event and a fan club that people could then join to get early access, meet and greets with cast members and goodie bags. This was a good idea to market the film. Since the saw films there has been even more success including The Saw Ride and maze in the theme park Thorpe Park.